Electra Partners LLP (“Electra Partners”) the private equity specialist, is pleased to announce it has invested £27 million in the management buyout of Lil-lets from Accantia Group on behalf of its client Electra Private Equity PLC ("Electra"). Electra has invested alongside the management team led by Duccio Baldi.

Lil-lets is a branded feminine hygiene consumer products business; a market leader in both the UK and South Africa. This transaction will allow management to focus solely on the Lil-lets brand with a view to developing its market position and customer base.

Lil-lets provides Electra with an opportunity to invest in a business with strong long term prospects with an established brand in a mature market. This investment will complement Electra’s existing portfolio. 

Rhian Davies at Electra Partners commented “This deal reflects our commitment to the new long term investment strategy at Electra. We believe in the management team and look forward to working alongside them in the future.”

Barclays and Bank of Scotland provided the acquisition finance.

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